Designed for real estate agents and brokers

Meet Your New Favorite Coworker. It Never Misses a Lead.

Your AI-powered real estate assistant that answers calls, follows up with leads, books appointments, and keeps your business moving, even when you're busy showing homes.

Start My 30-Day Trial
  • 30-day trial
  • Unlimited users
  • From $99/month

Illustration with sample data.

Your coworker picks up when you are…

  • In a showing
  • At a closing
  • Driving between listings
  • At an open house
  • At dinner with family
  • Off the clock
  • On vacation
  • With another client

AI Voice Assistant

Never Miss Another Potential Buyer or Seller.

Your AI Voice Assistant answers when you can’t. It asks a few natural questions, captures the details, offers a time on your calendar, and sends you a summary. Urgent, sensitive, or complex calls go to you.

  • Answers calls while you show, close, or rest
  • Qualifies: buy or sell, area, budget, timeline
  • Books buyer and seller consultations
  • Tells callers they’re speaking with an AI assistant
Call Our Team

Voice AI is usage-based ($0.26 per call minute). Your assistant never invents listings, prices, or showing availability.

Pretend you’re a buyer or seller

Hi, thanks for calling Sam's team. I'm Sam's AI assistant. Are you looking to buy, sell, or book a consultation?

I'm looking for a three-bedroom home near Toms River, around $600,000.

Great, I can help with that. When are you hoping to move?

Probably by spring.

Got it. What matters most in your next home?

A yard and an easy commute.

Perfect. Sam has a 20-minute buyer consultation open Thursday at 4:30 PM or Friday at 10:00 AM. Which works better?

Thursday works.

You're booked for Thursday at 4:30 PM. You'll get a text confirmation in a moment.

  • InterestBuying
  • AreaToms River
  • BudgetAbout $600,000
  • TimelineBy spring
  • Must-havesYard, easy commute
  • Next stepBuyer consultation, Thu 4:30 PM

Hi, thanks for calling Sam's team. I'm Sam's AI assistant. Are you looking to buy, sell, or book a consultation?

I'm thinking about selling my home this spring.

Exciting. Which town is the property in?

It's in Brick.

Thanks. Is spring a firm timeline, or are you still deciding?

Still deciding. I want to know my options.

That makes sense. Sam can walk you through them in a 30-minute seller consultation. Is Tuesday at 6:00 PM good?

Yes, that works.

Done. You're set for Tuesday at 6:00 PM, and Sam will have your details ahead of time.

  • InterestSelling
  • AreaBrick
  • TimelineSpring, flexible
  • GoalLearn options first
  • Next stepSeller consultation, Tue 6:00 PM
Sample conversation with example data

Features

Four jobs your coworker takes off your plate.

  • AI Voice Assistant

    Answers incoming calls, asks whether the caller wants to buy, sell, or book a consultation, captures timeline, area, budget, and contact details, then offers a time on your calendar.

  • Missed-Call Text Back

    When a call can't be answered, the caller gets a friendly text right away, so the conversation keeps going while you finish your showing.

  • AI Website & Messaging Chatbot

    Greets website visitors, asks buyers about location, budget, and timing, asks sellers about their property and goals, and offers an appointment.

Missed call · (732) 555-0148

Hi! Sorry I missed your call. I’m currently with a client. Were you interested in buying, selling, or scheduling a showing?

Selling! Can we talk this week?

Absolutely. Here’s my calendar to grab a time that works for you.

Sample text

  • Automated Lead Follow-Up

    Every new website, call, or open house inquiry gets a timely, personal response, and you get notified the moment a prospect replies or asks for an appointment.

  • Appointment Booking Calendar

    Buyer consultations, seller consultations, home valuation conversations, and quick phone calls, with automatic confirmations and reminders.

  1. Instant

    Thanks for reaching out! Are you buying, selling, or both?

  2. Day 1

    A few quick questions so Sam can help faster.

  3. Day 3

    Want to grab 15 minutes to talk through your plans?

  4. Booked

    Buyer consultation, Friday 10:00 AM. Reminder scheduled.

  • Email & Text Marketing

    Segment buyers, sellers, investors, past clients, and open house guests, then send newsletters, listing updates, and permission-based text campaigns.

  • Automated Review Requests

    After a successful transaction, ask for an honest Google review at the right moment, plus home anniversary check-ins that invite referrals naturally.

  • Lead Pipeline & Contact Management

    One place to track new inquiries, active buyers and sellers, consultations, follow-up tasks, and closed relationships.

Your pipeline

  • New Lead14
  • Contacted9
  • Qualified6
  • Consultation Scheduled4
  • Active Client3
  • Closed / Nurture22

Sample numbers

  • Social Media Planner

    Plan and batch-schedule new listing, open house, price change, just-sold, and neighborhood posts across your connected accounts.

  • Open House Lead Capture

    Guests sign in on a phone or tablet, opt in to follow-up, and get a thank-you text before they reach their car.

This week’s posts

  • MonJust listedScheduled
  • WedOpen house SaturdayScheduled
  • FriJust soldScheduled
  • SunLocal market updateScheduled

Sample schedule

How it works

Up and running in three steps.

  1. 1

    Connect your tools

    Pick your number, connect your calendar and social accounts, and import your contacts.

  2. 2

    Customize your coworker

    Set your service area, specialties, hours, and tone. Eight ready-made real estate automations are included: buyer inquiry, seller inquiry, open house, missed call, reminders, closing review, nurture, and anniversary.

  3. 3

    Start responding

    Calls, texts, chats, and form leads get a fast, helpful first response, and you step in when it matters.

Plans & pricing

Simple pricing. Two plans.

Both plans include a 30-day trial, $15 in free usage credits, unlimited contacts, and unlimited users.

RealtyCoworker

For agents who are comfortable getting started with group onboarding and support resources.

$99/month

Start My 30-Day Trial
  • Every feature above, plus the mobile app
  • Group onboarding and support resources
  • A2P texting registration assistance
  • 25% recurring referral commission

Most support

RealtyCoworker Lift Off

For agents and teams who want hands-on help getting the core system set up and ready to use.

$249/month

Start My 30-Day Trial
  • Everything in RealtyCoworker, plus:
  • 1:1 onboarding and priority chat support
  • Pipeline, calendar, forms, and phone number set up for you
  • Missed-call text back, lead follow-up, reminders, and review requests turned on for you
  • Email and text templates ready to send
Usage rates Calls, texts, email, and AI are billed separately, only when used.
Outbound calls$0.028 per minute
Incoming calls$0.017 per minute
Text messages$0.0166 per segment
Email sending$0.0014 per email
Voice AI$0.26 per call minute
AI chat (Conversation AI)$0.04 per AI message

Usage charges are separate from your subscription. Text pricing is per message segment, so long messages, emojis, and links can use more than one. Rates can vary by carrier, region, and provider. A2P registration may be required before texting is activated. Phone numbers, domains, and other pass-through costs are billed at usage rates.

Drew Decher, founder of T.O.M Digital Marketing

★★★★★

5.0 on Google52 reviews for T.O.M Digital Marketing

Who’s behind it

Built by a marketing team that answers its own phone with AI.

RealtyCoworker is built and supported by T.O.M Digital Marketing, a New Jersey agency that builds websites, SEO, ads, and automation for local businesses. It runs on LeadCloser, the AI-powered sales and marketing platform T.O.M created and uses every day.

“I built LeadCloser CRM so small business owners could organize their leads, follow up faster, book more appointments, and stop paying for a dozen separate tools.”

Drew Decher, Founder, T.O.M Digital Marketing · Lakehurst, New Jersey
  • Human oversight: you control every script, template, and timing
  • Real people for onboarding and support, not just a help center

FAQ

Questions agents ask us

What is RealtyCoworker?

RealtyCoworker is an AI-powered sales and marketing assistant designed for real estate agents and brokers. It can answer calls with an AI Voice Assistant, text back missed calls, follow up with new leads, book consultations, run email and text marketing, schedule social posts, request reviews, capture open house guests, and keep every contact in one pipeline. It is powered by LeadCloser and built by T.O.M Digital Marketing in New Jersey.

How much does RealtyCoworker cost?

RealtyCoworker is $99 per month. RealtyCoworker Lift Off, which adds 1:1 onboarding, priority chat support, and help setting up your core system, is $249 per month. Both plans include a 30-day trial and $15 in free usage credits. Calls, texts, email sending, and AI minutes are billed separately at usage rates.

Does the AI pretend to be me?

No. We recommend setting up your assistant to tell callers they are speaking with your AI assistant. It handles routine questions and scheduling, and it hands urgent, sensitive, complex, or compliance-related matters to you.

Can it search the MLS or quote listing prices?

Not by default. Property searches need an authorized MLS or IDX data connection. Without one, your assistant is set up not to claim it knows live inventory, prices, or showing availability. It qualifies the caller and books time with you instead.

Can buyers book showings directly?

Consultations and phone calls can be booked directly on your calendar. Showing requests stay unconfirmed until you handle listing access and seller approval.

Is it a good fit for teams and brokerages?

Yes. Every plan includes unlimited users and unlimited contacts, so a solo agent, a team, or a brokerage can share one account. Check your brokerage advertising, data, and brand policies before you turn on messaging.

What about fair housing and texting rules?

You stay in control of every script and template. Qualifying questions focus on timeline, location, budget, and needs, and we recommend reviewing your scripts and marketing for fair housing compliance. Text marketing is permission-based with opt-outs, and A2P registration assistance is included.

Can I cancel?

Yes. You can cancel future renewals at any time by emailing your cancellation notice to drew@alwaystopofmind.com.

You’re Great at Selling Homes. Let Your Coworker Handle the Busywork.

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