Review management software

RealtyCoworker vs Reputation: Portfolio Tool or Daily Agent Assistant?

Reputation is an enterprise reputation and feedback platform popular with property management portfolios. RealtyCoworker is built for the agent who needs reviews and booked appointments.

By Drew Decher, Founder of T.O.M Digital MarketingUpdated October 16, 20264 min read

Quick verdict

For real estate agents and brokers, RealtyCoworker is the better choice: it pairs review requests and AI review replies with a CRM, Voice AI and real estate automations, starting at $99 per month. Reputation, the company at reputation.com, is an enterprise reputation and customer feedback platform priced per location, from $80 per location per month as of October 2026, and its real estate offering is aimed mainly at property management portfolios.

At a Glance: RealtyCoworker vs Reputation

Feature	RealtyCoworker	Reputation
Starting price	$99/month (Essentials), usage billed separately	$80 per location per month (Rep Core)
How you buy	Sign up online, 30-day trial	Through sales (Talk to Sales)
Review requests	Text and email, automated after closing	1:1 or bulk requests, manual or automated
AI review replies	Drafts or Auto-Pilot by star rating	AI Response Engine suggested replies
Customer surveys	Forms and surveys in the CRM	Core strength (Surveys plans)
Analytics	Review dashboard and reporting	Rep Score, Insights and Reputation IQ
AI that answers calls and texts	Voice AI and Conversation AI	Not a focus; inbox for SMS, Facebook and Google messages
CRM and deal pipeline	Built in	Integrates with your CRM
Best for	Agents and small brokerages	Large brands and property portfolios

Competitor details checked on their official websites as of October 16, 2026. Prices and features change, so confirm on their site before you buy.

First, a Quick Note on Names

This post compares RealtyCoworker with Reputation, the company at reputation.com. RealtyCoworker also has a feature called Reputation, which is its built-in review tool. Different products, similar word, so we will say “Reputation the company” where it might be confusing.

Reputation is a long-established enterprise platform covering reviews, business listings, surveys, social, ticketing and analytics. Its customers include large property management brands, and its real estate page talks about residents, renewals and occupancy across portfolios.

Features Head to Head

Both tools request reviews and help you reply. Reputation can send one-to-one or bulk review requests, manually or automatically, and its AI Response Engine suggests replies matched to your brand voice. Its product updates also mention response templates that can rotate so replies do not all read the same.

RealtyCoworker’s Google review auto-replies let AI draft a reply for you to approve or post on Auto-Pilot, with different rules for each star rating and a delay before posting. Review requests run from your deal pipeline, and you can collect video testimonials and show them with review widgets. Where Reputation goes much deeper is analysis: Rep Score rolls many signals into one number, and Reputation IQ lets teams ask plain-language questions across reviews and surveys.

Built for Portfolios, Not Pipelines

The clearest difference is who each tool serves. Reputation’s real estate features track the resident journey from first tour to renewal and compare buildings across a region. That is valuable for a property manager with 40 apartment communities.

A listing agent in Point Pleasant has a different job. They need to answer a seller’s call during a showing, follow up with open house guests, and ask for a review a few days after closing. RealtyCoworker’s Voice AI answers inbound calls and can book appointments, and the seller inquiry automation responds to valuation leads and pushes toward a listing appointment. Reputation focuses on understanding feedback rather than working new leads.

Pricing for One Agent vs Many Locations

Reputation publishes per-location pricing. As of October 2026, its pricing page lists Rep Core at $80 per location per month, Rep Core + Pulse at $115 and Rep Core + Surveys at $150, with custom Enterprise plans for 125 or more locations. Signing up goes through its sales team, and add-ons like competitive insights, social suite, premium review sources and managed services are priced separately.

RealtyCoworker charges per account, not per location, with unlimited users and contacts: Essentials at $99 per month and Lift Off at $249 per month, plus usage billed at published rates. For a single office, Reputation’s entry price is lower than RealtyCoworker’s, but it covers reputation only. RealtyCoworker’s price also includes your CRM, phone system, marketing, calendar and website. Details are on the pricing section.

Setup and Support

Reputation offers professional services for implementation and program design, and an enterprise customer success manager on its top tier. That suits a company rolling a program out to many locations.

RealtyCoworker starts with a 30-day trial. Lift Off adds 1:1 onboarding, priority chat support and done-for-you setup of your pipeline, calendar, forms, phone number, follow-up, reminders and review requests, handled by T.O.M Digital Marketing in New Jersey.

Where Each One Wins

Where Reputation wins

Deep analytics with Rep Score, Insights and plain-language questions through Reputation IQ
Strong customer survey tools for private feedback at scale
Proven with large property management portfolios and multi-location brands
Published per-location pricing with an $80 entry plan
Business listings and local SEO included in its base plan

Where RealtyCoworker wins

Built for agents and brokers, with review requests triggered by closings in your own pipeline
Voice AI and Conversation AI answer calls, texts and DMs and book appointments
AI review replies with per-star rules and reply personalities, unlimited on Lift Off
Video testimonials for listing presentations and your website
One account price with unlimited users, instead of paying per location
Sign up and start a 30-day trial without a sales call

Choose Reputation if: Choose Reputation if you run a property management company or a large multi-office brand that needs surveys, sentiment analytics and benchmarking across many locations, and you have a team to act on the insights.

Our verdict

The Winner for Real Estate Agents: RealtyCoworker

Reputation is a serious enterprise platform, and its analytics and surveys are well ahead of what most agents will ever need. That is exactly the issue for a solo agent or small brokerage: you would be paying for portfolio intelligence while still needing separate tools to answer calls, follow up and run your pipeline. RealtyCoworker wins for real estate agents and brokers because it covers the review basics that matter (requests, AI replies, testimonials) and puts them next to the AI and automations that turn your reputation into booked appointments.

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RealtyCoworker Features in This Comparison

Reputation vs RealtyCoworker: FAQ

How much does Reputation (reputation.com) cost?

As of October 2026, Reputation's pricing page lists Rep Core at $80 per location per month, Rep Core + Pulse at $115 and Rep Core + Surveys at $150, with custom Enterprise pricing for 125 or more locations. You buy through its sales team.

Is Reputation the same as RealtyCoworker's Reputation feature?

No. Reputation is a separate company at reputation.com. RealtyCoworker's Reputation feature is its built-in tool for review requests, AI replies, video testimonials and review widgets.

Is Reputation built for real estate agents?

Its real estate solution focuses on property management, such as resident reviews, renewals and occupancy across portfolios. Individual agents can use its review tools, but it is not built around buyer and seller pipelines.

Does RealtyCoworker have customer surveys?

RealtyCoworker includes forms and surveys you can build into your website and automations. Reputation's survey products and analytics go much deeper, which matters for large brands collecting feedback at scale.

Can a brokerage manage reviews for every agent in RealtyCoworker?

Yes. A broker or office manager can answer reviews for the office from one inbox, using AI drafts as a starting point, and both plans include unlimited users.

RealtyCoworker is not affiliated with, endorsed by, or sponsored by the companies named in this article. All product names and trademarks belong to their owners and are used only to identify the products compared. We aim to be fair and accurate; if you spot something out of date, email drew@alwaystopofmind.com and we will fix it.

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