Real estate CRM
RealtyCoworker vs Follow Up Boss: Best CRM for Small Teams?
Follow Up Boss is a polished lead hub that plugs into hundreds of tools. RealtyCoworker puts the CRM, phone, AI receptionist, website and marketing in one login with unlimited users.
Quick verdict
For most solo agents and small teams, RealtyCoworker is the better pick because it bundles the CRM, a business phone system, AI that answers calls and texts, websites and marketing in one plan with unlimited users. Follow Up Boss is an excellent lead management CRM, but it is priced per user, calling is an add-on on its Grow plan, and websites come from separate providers. Teams that already run a large stack of integrated tools may still prefer Follow Up Boss.
At a Glance: RealtyCoworker vs Follow Up Boss
| Feature | RealtyCoworker | Follow Up Boss |
|---|---|---|
| Starting price | $99/month (Essentials), plus usage | $69 per user/month, or $58 billed annually (Grow) |
| Users | Unlimited on every plan | Per user on Grow; Pro includes 10, Platform includes 30 |
| Calling and texting | Built-in phone system, billed at usage rates | Calling add-on $39 per user/month on Grow; included on Pro and Platform |
| AI that answers inbound calls | Yes, Voice AI | Available through integration partners |
| AI follow-up | Conversation AI for texts, chat and social DMs | Smart summaries, smart messages, suggested tasks |
| Website and funnels | Built in (IDX needs an authorized connection) | Connects to separate IDX website providers |
| Free trial | 30 days | 14 days |
| Contract | Month to month | No contract, cancel any time |
Competitor details checked on their official websites as of October 16, 2026. Prices and features change, so confirm on their site before you buy.
What Each Platform Is
Follow Up Boss is a real estate CRM built around one job: getting every lead into one place and making sure someone follows up. It pulls leads from hundreds of sources, routes them to agents, and gives team leads clear reporting on who is working what. Its pricing page also highlights 7-day-a-week phone and email support on every plan.
RealtyCoworker is an AI assistant and all-in-one CRM for real estate agents and brokers. Alongside contact records and deal pipelines, it includes a business phone system, an AI receptionist, email and text marketing, social scheduling, review tools and a website builder. The goal is fewer logins and fewer monthly bills.
Pricing for a Real Team, Not Just One Seat
Follow Up Boss Grow starts at $69 per user per month billed monthly, or $58 per user billed annually, as of October 2026. Calling is a $39 per user add-on on Grow ($33 annually). Pro is $499 per month with 10 users included, and Platform is $1,000 per month with 30 users.
Here is what that looks like for a three-agent team in Toms River on Grow with calling, billed monthly: 3 x ($69 + $39) = $324 per month before tax. The same team on RealtyCoworker Essentials pays $99 per month for unlimited users, plus usage for calls, texts and AI.
Usage is real money, so plan for it. At Essentials rates, 1,000 text segments cost about $16.60 and 500 outbound call minutes cost about $14. Phone numbers and A2P texting registration can add small fees. Even so, most small teams land well under per-seat pricing. Compare both plans on our pricing section.
Features Head to Head
Both tools cover the CRM basics well: contact records, tags, saved lists, tasks, pipelines and automated follow-up. Follow Up Boss calls its sequences Action Plans and its saved filters Smart Lists, and both are mature and easy to learn.
The difference is everything around the CRM. RealtyCoworker adds:
- A Voice AI receptionist that answers calls, collects details and books appointments.
- Missed-call text back, call tracking numbers and a phone tree.
- Websites, funnels and forms, plus email and social scheduling.
- Review requests and AI review replies to build your Google profile.
Real Estate Workflows in Practice
Picture a Saturday open house in Brick. Twenty guests sign in. In RealtyCoworker, the ready-made open house follow-up thanks each guest that afternoon, asks if they want similar listings, and nudges them over the next few days. Replies land in one inbox with texts, emails and DMs.
Now a seller calls your sign rider while you are in a listing appointment. Voice AI answers, identifies itself as AI, collects the address and timeline, and offers a valuation consult on your calendar. It never quotes a price or invents a listing. In Follow Up Boss, you would add a third-party AI calling tool to do the same.
Ease of Use and Setup
Follow Up Boss has a reputation for a clean, focused interface, and that reputation is earned. Because it does fewer things, there is less to learn on day one.
RealtyCoworker covers more ground, so there is more to set up. Every account starts with real estate automations already built. On Lift Off, our team does the setup for you: pipeline, calendar, forms, phone number, follow-up, reminders and review requests.
Support
Follow Up Boss offers phone and email support seven days a week on every plan, with enhanced and priority support on higher tiers. RealtyCoworker is built and supported by T.O.M Digital Marketing in New Jersey. Lift Off adds 1:1 onboarding and priority chat support, and you can cancel any time by email.
Still comparing? Our roundup of the best real estate CRM platforms covers five options side by side, and you can see how we compare with Lofty and Wise Agent.
Where Each One Wins
Where Follow Up Boss wins
- Hundreds of lead source integrations and an open API, so it fits almost any existing tech stack.
- Clean, focused interface that new agents pick up quickly.
- Strong lead routing, including round robin and first-to-claim, plus team accountability reporting.
- Pro and Platform include unlimited calling and texting for every user.
- Phone and email support seven days a week on every plan.
Where RealtyCoworker wins
- Unlimited users on both plans, so adding an assistant or a new agent does not raise your subscription.
- Voice AI answers inbound calls and books appointments without a separate tool.
- Built-in phone system with missed-call text back and call tracking numbers.
- Websites, funnels, email, social scheduling and review tools in the same login.
- Ready-made real estate automations for buyer inquiries, seller leads, open houses and past-client nurture.
- Done-for-you setup on Lift Off.
Choose Follow Up Boss if: Choose Follow Up Boss if you run a larger team with an established stack of lead sources, IDX websites and dialers, and you mainly want a polished hub to route and track leads across them.
Our verdict
The Winner for Real Estate Agents: RealtyCoworker
Follow Up Boss is a respected CRM and a great hub for teams that already pay for many separate tools. For solo agents and small teams, RealtyCoworker is the winner: one flat subscription with unlimited users replaces the CRM, phone system, AI receptionist, website and marketing tools you would otherwise stack together. You do pay usage for calls, texts and AI, so watch those numbers in the first month. If you want leads answered and followed up without adding seats or apps, RealtyCoworker is the better fit.
RealtyCoworker Features in This Comparison
Follow Up Boss vs RealtyCoworker: FAQ
How much does Follow Up Boss cost for a small team?
As of October 2026, Grow is $69 per user per month (or $58 billed annually) and calling is a $39 per user add-on. A three-agent team on Grow with calling pays about $324 per month billed monthly. Pro is $499 per month with 10 users included.
Does Follow Up Boss include a website?
Follow Up Boss connects to IDX website providers through integrations rather than building the site itself. RealtyCoworker includes a website and funnel builder, though live MLS search on your site needs an authorized MLS or IDX connection.
Can I move my contacts from Follow Up Boss to RealtyCoworker?
Yes. Export your contacts to a CSV and import them into RealtyCoworker, where records are matched by contact ID, email, then phone. Lift Off customers get help with setup.
Which has better AI for real estate agents?
Follow Up Boss includes AI features like smart summaries, smart messages and suggested tasks. RealtyCoworker's AI goes further into the conversation itself: it answers phone calls, replies to texts, website chat and social DMs, qualifies leads and books time on your calendar.
Is there a free trial for each?
Follow Up Boss offers a 14-day free trial. RealtyCoworker offers a 30-day trial with $15 in usage credits at sign-up.
RealtyCoworker is not affiliated with, endorsed by, or sponsored by the companies named in this article. All product names and trademarks belong to their owners and are used only to identify the products compared. We aim to be fair and accurate; if you spot something out of date, email drew@alwaystopofmind.com and we will fix it.
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